In late 2014, A&E came to us and wanted to make their newly-acquired Critics’ Choice Awards something different. So we created the Social Centerpiece, where the celebs could connect directly with the fans throughout the show.

 

Building on the success of the Centerpiece, in year two, we added Tweet-A-Drink (and did the fans ever) and the Fan Art Red Carpet that was a massive surprise – and hit – with the celebrities.

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Variety Article

Fan Art Walls