Did you know that Coffee-mate made an all-natural coffee creamer? Neither did we. Nor did anyone else. Literally, zero percent awareness. 

 

So we set out to change that starting with an early morning experience as surprising as the creamer in their coffee. The response was, well, revealing.

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• 567 MM+ Earned media impressions

• Cannes Nestle's showcase feature ad

• 25 MM+ Youtube views
  - Most watched ad of the month

• 36.1 MM Social Impressions

• Creativity's #1 favorite 6+ weeks

• 150+ press articles