Did you know that Coffee-mate made an all-natural coffee creamer? Neither did we. Nor did anyone else. Literally, zero percent awareness.
So we set out to change that starting with an early morning experience as surprising as the creamer in their coffee. The response was, well, revealing.
567 MM+ Earned media impressions
Cannes Nestle's showcase feature ad
25 MM+ Youtube views
- Most watched ad of the month
36.1 MM Social Impressions
Creativity's #1 favorite 6+ weeks
150+ press articles
That day, we found that more people were surprised by the free coffee than by the naked people who were serving it. I love New York.