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CELEBRITIES + FANS + IPADS + OPEN BAR = THE AWARD SHOW OF THE YEAR

A&E wanted to make their newly acquired Critics’ Choice Awards something different. We came back to them with The Social Centerpiece. Sitting on every table, amongst the flowers and egos, was an iPad, where fans could connect directly with the celebs throughout the show.

 

It featured real-time voting for nominees, two-way FaceTime conversations, and what turned out to be everyone’s favorite thing ever, Tweet-A-Drink. And they sure did.

 

Another big hit was the Fan Art Wall set up at the Blue Carpet. When celebrities stood in front, all their fan art from across the web was populated in real time. They loved it.

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Variety Fan Art Walls

FUN FACT

Tweet-A-Drink to celebs was such a success that tequila was banned the following year. Champagne only. Sorry, Will Forte.

Reese Witherspoon at the Critics' Choice Awards interacting with the Social Centerpiece iPad on her table.
Tweet-A-Drink feature on the Critics' Choice Awards Social Centerpiece iPad — fans sending drinks to celebrities
Critics' Choice Awards Fan Art Wall on the blue carpet — real-time fan illustrations populating as celebrities pose.
A&E Critics' Choice Awards Social Centerpiece in action — celebrity engaging with the table-mounted iPad experience.
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