In early 2012, looking to evolve and expand on the successful 100 Year Celebration print campaign, we worked with our partner agencies to create the OREO Daily Twist — a look at the day’s top news stories through the eyes of this smart, little cookie.

 

Twists were posted across all social networks and collected on a brilliantly designed hub. Some Twists were even developed into fun, little games that let fans dive even deeper. 

 

It’s been an incredibly popular and successful program that has paved the way for the first (r)evolution in social marketing across the industry.