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So this may be the douchiest iPhone app ever thought up, but this case (real girl, fake app) won us a 6+ month slog of a pitch that started with 10 agencies.


Problem: create a way to break the ice with girls.

Solution: create an app in which you will always lose.


I give you: iPanties.


All fun and ridiculousness aside, this emphasizes the importance of pitch theatre, which I think has become a lost art.

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