THE NEW GUY
Character-based advertising. Sweet. We convinced our clients at Coffee-mate to take a huge departure from what they normally did during the holiday season and try something more fun and fan-focused.
So we hired Joel Hubbard. Think Jim Halpert and Gingey from Shrek spend a long night together in Vegas. Nine months later, you have Joel. Kind of the typical "every (ginger) man" just trying to get through the holidays while juggling a new job, Internet dating and a celebrity ex-girlfriend.
We had fun, the numbers were great, so we'll be seeing Joel again for Christmas 2016, 2017, 2018, 2019...??