OREO was turning 100 and, believe it or not, felt it was time to "grow up." For as long as anyone could remember, it was all about twisting, licking, and dunking with Grandma & Grandpa. Reconnecting with mercurial millennials meant more than a new campaign; it meant finding a new way to behave in the space they called home.
 

Every morning, our team and partners at DraftFCB ran a newsroom to figure out what that day's Twist would be. The Daily Twist became the first (r)evolution in social marketing — the first salvo in a string of campaigns that turned OREO into an entertainment brand that just happened to sell the world's most beloved cookie.