Typically, a 2 a.m. client call is never a good thing. This one was different.
 

We had to clean up a mess (no pun intended) following the previous night's Celebrity Apprentice — caused by guess who? HINT: he's orange.
 

The featured brand happened to be our client, all Laundry, whose discarded brand videos got Joan and Melissa's teams both fired — a first for the show. The brand wanted redemption campaigns for both teams, built around a "Donation-Per-Share" for each video.
 

Laundry Fairy is an Office-style mockumentary about rank-and-file laundry fairies dealing with everything from baby puke to 2nd degree breaking and entering.
 

AWARDS

OMMA