Seth MacFarlane built his career saying things other people wouldn't. So when FOX handed us the launch of his first live-action sci-fi series, The Orville, the brief wrote itself: do something nobody else would imagine possible.
 

The show is set 400 years in the future. So if you got the job aboard The Orville, you'd need to be around to start on your first day — in 2417. Our answer: the world's first real cryogenics sweepstakes. Winners would be frozen until the ship's timeline began. ALCOR, a real cryogenics facility in Arizona, made the prize legitimate.
 

It launched at San Diego Comic-Con with a full job fair — application booths, video interviews, and zero gravity experiences. Deadline called it a first for any entertainment company at Comic-Con.

Over 70,000 people applied. Not bad for a job that doesn't exist for another four centuries.