Between seasons three and four, HBO wanted to generate buzz with die-hard fans while bringing in legions of new ones. Turns out, we had an audience ready to put one particular head on a spike — and we knew that would get the word out.

King Joffrey was the most hated character on television and the internet, so we served him up on a silver platter with the first-ever social media roast: Roast Joffrey.
 

And the realm got medieval.

AWARDS

Lion Shortlist . Webby People's Choice