OREO was turning 100 and, believe it or not, felt it was time to "grow up." For as long as we could remember, it was all about twisting, licking, and dunking with Grandma, Aunt Milly — you name it.
 

To reconnect with those mercurial millennials, we had to come up with more than a campaign; we had to find a way of behaving in the space they called home.
 

The Daily Twist was the first (r)evolution in social marketing across the industry — the first salvo in a string of campaigns that turned OREO into an entertainment brand that just happened to sell the world's most beloved cookie.