TOYOTA PRESENTS...
Toyota makes a lot of cars. But there's a lot more to the brand than what sits in the driveway.
The challenge was finding a way to tell those stories — the environmental initiatives, the community partnerships, the safety programs — without it feeling like a corporate press release. The answer was Toyota Presents, a branded content series that put real people, real places, and real stakes at the center of the narrative, with Toyota's role woven in rather than bolted on.
Conceived and pitched as a scalable global format, each episode traveled to a different corner of the world to find where Toyota's impact was being felt — conservation in the Brazilian Pantanal, clean energy in Yellowstone, and driver safety on the drag strips of Indiana.
Some roads are worth the detour.
Deep in Yellowstone, the Lamar Buffalo Ranch has run on diesel generators — until now. Toyota is repurposing partially used hybrid batteries with a new solar array to power the entire complex. We went along with North American CEO Jim Lentz for a look. Sorry, no Kevin Costner in this content.
Deep in the Brazilian Pantanal, biologist Neiva Guedes has spent over 30 years pulling the Hyacinth Macaw back from the brink of extinction. Toyota Latin America & Caribbean CEO Steve St. Angelo traveled to see the partnership firsthand — and bear witness to one of conservation's quiet success stories.
We traveled to Brownsburg, IN, to sit down with Antron Brown, three-time NHRA Top Fuel world champion. A man who drives 1,000 feet in three seconds has a few things to say about distracted driving. Turns out, it all comes back to the same lesson he wants his daughter to learn before she gets her learner's permit.