Brands are all in for the Super B— oh right, I can't say that.
 

Toyota wanted in. They had a Muppets partnership (cool) and wanted to build on the TV spot they were airing during the Super— that game — with ongoing social engagement throughout the...you know.
 

We exceeded all benchmarks: 55% increase in fan engagement and 20MM impressions in just 8 hours. #FTW
 

Thanks to the Swedish Chef, we created a usable name for the Super— we mean the SFËRNDY BØØM.