In 2014, Subway was set to unveil its new food innovation (pizza) at SXSW. And SXSW is busting at the seams with companies trying to unveil new stuff. So we needed something different and breakthrough to get attention for something different and breakthrough (pizza).
 

Wearables were all the rage. So we hacked some existing tech, made something new and entertaining, and put on a show. Was like AI before AI was AI. People loved the Eatovations and Think Flatizza experience. The lines went on for days.
 

There was also some pizza there.